Progressive Broker Open Houses

"If you clump them - they will come"

Have you ever thought of doing a Progressive Broker Open House? What is it - well it is where several agents get together on the same day to open several listings. You don't have to limit yourself to only listings in your office - open it up to other agents who have listings near yours. That will also help with attendance since you will have agents in other offices promoting your listing along with theirs.  A great way to build relationships with agents from other offices.

• Keep houses within a mile of each other. The closer the better. Condo complexes are great for this.
• Provide directions to each house on the flyer. Put them in a proper driving order.
• Get together with the other agents and split the cost of a raffle prize.
• Have agents "qualify" for the raffle by attending all houses. Two ways to do this. Have them drop a card at each house and sort them out at the end. Or have them drop a card at each house and use one of their cards to get initialed at each house that they drop at the last house.
• Put the MLS numbers with each address
• "You are invited to 5 Broker Open Houses" makes a title that attracts interest.
• Let agents know what you are serving for food. You can also have the food split between the houses. Have one agent do appetizers, another sandwiches and a third doing dessert.
• Bulk email can get the message out there quickly but don't forget to fax. Check with your local board to see if they will send out these kind of announcements.
• Call all the surrounding agencies on the day of the event to remind them of the "Free Lunch" or "Fab Raffle Prize"
• Add the agents who attended to your agent email database so that you can contact them in the future.

Feel free to add your ideas to this list - the more the merrier!